I'm glad you are spending your time to read my resume. Thus, I promise to be as straight to the point as possible. Let's go:

I have 7 years of experience in Marketing. Initially, creating content for digital channels of small
business and then as a Strategist, Branding and Performance consultant. I worked as Marketing educator as well;

12 years of experience in the audiovisual market, as a Senior Video Editor and Content Producer;

I was a partner at MOG Comunicação (MOG Communication), a marketing agency, from 2016 to 2023;

Master's in Creative Industries;

However, it all started at the Journalism course when I graduated with an emphasis on multimedia.

Thank you for your time and consideration on reading this.

Best Regards,

Tarcisio Bertim

See some of my works below.

See some of my clients below.

Every Testimonial is a real Recommendation received on my Linkedin profile and can be seen here.

"Tarcísio and I have collaborated on several
projects together. We partnered on scripting and editing a documentary,
and also worked on developing a new area at Fish TV. Tarcísio possesses a
strategic vision, consistently providing essential solutions for the
success of our endeavors. Additionally, as a professional, he is
extremely detail-oriented, always seeking to update his knowledge, and
is reliable with project deadlines. He is a professional who will
undoubtedly drive his business forward!"

- Priscila Gomes
Founder of Sépia Comunicação | Journalist | Media Strategist |
Copywriter | Reporter | Currently enrolled in the Media Strategy and
Advertising program at LaSalle College in Montreal, Canada

"I was fortunate to work with Tarcísio as part
of a cross-functional team at Fish TV. Tarcísio is a great coworker,
very responsible and he has a great attention to detail. His
collaboration skills, kind nature and positive outlook make his an asset
to any team."

- Gabriela Boesel
Content creator | SEO & Web Producer | Digital Marketing

"We worked together in some projects and Tarcísio was always dedicated, organized and creative.
I admire his determination in building new businesses, working on all layers from operations to strategy.
Any company that has his participation will have a great professional!
During the years we worked together I was able to learn from him and share knowledge.

- Meggy Oliveira
Marketing Leadership | Project Manager | Strategic Communication | Technology | People and Culture

"Working with Tarcísio at MOG was an extremely positive experience. His guidance was essential for the execution of the projects. He has always demonstrated exceptional commitment, motivating the team to achieve results. His transparent and open communication created a stimulating and healthy work environment."

- Vanderlei Gomes
Lawyer | Graphical Designer | Video Editor

Branding is commonly seen only as the visual identity or some aesthetic touch point of the brands. That is correct. But it is simply the surface. If we think on the word "Marketing", we have "market" + "ing". It denotes a continous action, in other words, it is the action of "putting the market in movement". The same happens with "Branding". The actions that must be done to continuously improve the reputation, the standards, the reliability and the - why not - love for a brand in customers minds (and, specially, hearts). Everything related to a brand is a message that matters.

Campaign made in 2018 for "For Fisher", a new brand at the time, whose central idea was creating clothes and accessories for anglers to express their passion in everyday's life, even while they are wearing casual dresses.

My role in this production was:

• Argument: I created the core of the screenplay and approved the storyboards;
• Proofreading of the voiceover text and aproval;
• Video Production: I coordenated the scenes at the recording location;
• Video Editing: I made the final cut of the video campaign.

Marjorie is a brazilian "comfortable, but beautiful and sustainable" female shoes concept brand. It was a Branding Strategy, Naming, Visual Identity, Shot Production and Social Media client from 2019 to 2020.

The idea was to build a modern brand. Elegant, but sustainable, beautiful, but comfortable and durable.

The backbone concept was the word "Essential". Shoes a woman could wear to go to work and to a party. For everyday, for every woman.

The name of the brand is a woman's name, Marjorie, to create a first conection right away.

Instagram mosaic launch mockup.

In Brazil, specially in late 2019, Instagram was the big thing, so we gave thorough attention to that channel. Branding is channel strategy too.

Note: The videos are all (except one of a client) in portuguese. So I strongly recomend to turn on the subtitles and set them up to english automatic translation. In my tests, they did an excelent job.

Content is the main and everyday touch point of a brand with its target audience. It is the branding embassador, the marketing frontline. Content is not marketing itself, but marketing needs strategic content.

Let us start with the samples of contents that I produced with myself. We had a clear positioning in our marketing agency: being known as marketing thinkers and educators before everything. Thus, the contents that we made followed that direction. Always.

In this video I reflect on the huge success of the Barbie Movie and the global rebranding campaign that it is after all.

In this video I explain the Amazon Prime strategy of "giving money" to earn new customers and how it is related to the CAC (Customer Aquisition Cost).

As the video podcasts nuggets spread throughout the internet, the number of fake videos simulating a podcast grows as well. So, thinking about the trend and the critic we should make, we decided to do that using humor.

Introduction to equity crowdfunding, the core business of Cluster21, a Brazilian company wich was marketing strategy, advertising and social media client.
Produced, recorded and edited by me.

cluster21.com.br

Teaser trailer of the season finale of A Meta, at that time, the main show of FishTV, a Brazilian cable TV chanel where I worked at.
Production, screenplay and video edit by me.

www.fishtv.com

Brasiliensis is a socio-environmental documentary that proposes to show all sides of one problem: the current lack of, once abundant, "Golden Fish" in the Uruguay River.
I was the editor and co-screenplay writer of the documentary.

To watch the complete documentary and another extra videos, access here